Digital Marketing Assistant

Job Responsibilities:

Outdoor Promotions & Exhibitions:

• Plan and organize outdoor exhibitions in airports, gated communities, and other high-footfall areas to increase brand reach.
• Coordinate with event organizers and vendors to ensure smooth execution.
• Corporate & Hospitality Promotions:

• Identify and visit companies, hotels, and resorts to set up promotional activities and counters during events or special occasions.

Digital Marketing & Advertising:

• Develop and manage online ad campaigns via the company website and social media platforms (Google & Meta Ads).
• Optimize media and social media usage to increase website traffic and brand awareness.

Campaign & Product Strategy:

• Work closely with designers and store managers to understand fast-moving and slow-moving products.
• Plan marketing campaigns accordingly to maximize product visibility and sales.

SEO & SEM Optimization:

• Implement SEO & SEM strategies to improve search engine rankings and online presence.

CRM & Performance Analytics:

• Utilize CRM software for customer data management and campaign effectiveness tracking.
• Analyze performance metrics and adjust strategies to enhance results.

Key Requirements:

• Experience: Minimum 5 years in Digital Marketing (Retail/Jewelry sector preferred).
• Technical Skills: SEO, SEM, CRM software, Google & Meta Ads, Ad Campaign Management.
• Strategic Thinking: Ability to drive promotional activities and optimize digital marketing efforts.
• Communication & Coordination: Strong skills to collaborate with designers, store managers, and event partners.