Roles & Responsibilities :-
- Creating and planning a variety of PPC campaigns across a range of digital channels.
- Overseeing existing campaigns and making recommendations on how to optimise them
- Analysing trends and making data-driven decisions.
- Writing engaging copy for adverts.
- Proofreading.
- Making creative suggestions for advert templates.
- Producing detailed analysis and reports of campaigns.
- Presenting data and reports to a range of audiences.
Requirements and skills :-
- Proven experience as a PPC Manager or Digital Marketing Specialist.
- Experience in data analysis and reporting.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus.
- Proficient in MS Office (particularly Excel).
- Excellent communication skills.
- Analytical thinking with strong math skills.
Job Type: Full-time
Experience:-
- Google Analytics: 2 years (Preferred)
- Facebook Advertising: 2 years (Preferred)
- PPC Campaigns: 2 years (Preferred)