Location: Bengaluru, India
Department: Marketing / Sales Enablement
Type: Full-time | Work From Office
About the Role
We are looking for a Content Marketing Specialist who can bridge the gap between marketing and sales by crafting compelling content that drives deal velocity, improves sales readiness, and enhances the buyer experience. You will collaborate closely with our sales, pre-sales, and product marketing teams to develop sales enablement assets and high-impact client-facing presentations that resonate with decision-makers.
Key Responsibilities
- Develop compelling sales content, including one-pagers, case studies, pitch decks, and customer-focused assets.
- Partner with sales leaders to understand prospect challenges and convert those insights into content strategies.
- Create tailored, industry-specific client presentations that support sales conversations and improve win rates.
- Maintain and update a centralized content library (including internal enablement and customer-facing assets).
- Collaborate with product marketing to align messaging with product updates and feature releases.
- Translate complex product or technical details into clear, benefit-focused narratives.
- Assist with internal sales communication initiatives, including product updates, newsletters, and internal enablement webinars.
- Track the performance of content assets and optimize based on sales feedback and usage analytics.