Grow relationships with internal stakeholders, clients and agency teams, building relationships with digital media decision makers, to understand their core business objectives. Identify opportunities and deliver solutions that leverage programmatic media tools.
● Develop joint strategies that drive display and video investments, optimizing internal resources across cross-functional areas to develop sales approaches, customized narratives, and provide product development feedback.
● Build knowledge of the programmatic landscape, and serve as a thought leader to clients around the evolving advertising landscape and programmatic opportunities.
● Provide detailed account analysis to ensure that advertisers are exceeding performance goals.
● Own platform training, media planning, and execution of Display, third-party Video, YouTube, and CTV campaigns.
● Educate clients around the changing privacy landscape, ensuring clients are set up for success now and in the future.
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