An SEO (Search Engine Optimization) professional is responsible for optimizing websites and online content to improve their visibility in search engine results pages (SERPs) and drive organic (non-paid) traffic. The roles and responsibilities of an SEO profile can vary depending on the company, industry, and specific job title, but here are some common roles and responsibilities associated with an SEO position:

1. Keyword Research: Conduct research to identify relevant keywords and search terms that potential customers are using to find products, services, or information related to the business.

2. On-Page Optimization: Optimize web pages for target keywords by implementing best practices, including optimizing meta tags (title, description), headings, content, images, and internal linking.

3. Technical SEO: Ensure the website's technical aspects are search-engine-friendly, such as optimizing site speed, mobile responsiveness, URL structure, XML sitemaps, robots.txt, and handling crawl errors.

4. Content Strategy: Develop and execute a content strategy that aligns with SEO goals, including creating high-quality, engaging, and relevant content for the target audience.

5. Link Building: Acquire high-quality backlinks from reputable websites to improve the website's authority and rankings. This might involve outreach, guest posting, influencer collaboration, and more.

6. Local SEO: If applicable, optimize the website for local searches, including managing Google My Business, local directories, and ensuring accurate NAP (Name, Address, Phone) information.

7. Analytics and Reporting: Monitor and analyze website performance using tools like Google Analytics and Search Console. Prepare regular reports on key metrics, trends, and improvements.

8. Competitor Analysis: Research and analyze competitor websites to identify opportunities, strengths, and weaknesses that can inform the SEO strategy.

9. Algorithm Updates: Stay updated on search engine algorithm changes and industry trends to adapt strategies accordingly and maintain or improve rankings.

10. User Experience (UX): Collaborate with UX/UI designers to ensure that the website provides a seamless and positive user experience, contributing to better engagement and conversions.

11. Conversion Rate Optimization (CRO): Work with marketing and design teams to optimize landing pages and other website elements to improve the conversion rate of organic traffic.

12. Testing and Experimentation: Conduct A/B tests and experiments to determine the most effective SEO strategies and continuously refine the approach.

13. Content Management Systems (CMS): Proficiency in using content management systems (e.g., WordPress, Drupal) and familiarity with HTML, CSS, and JavaScript for making necessary on-page optimizations.

14. Social Media Integration: Collaborate with social media teams to ensure SEO alignment in social media campaigns and promotions.

15. Training and Education: Stay updated on the latest SEO trends, best practices, and tools, and educate other team members or stakeholders on SEO fundamentals.