Roles & Responsibilities :
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Developing and implementing a comprehensive performance marketing strategy that aligns with the company's business goals and objectives.
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Conducting market research to identify target audiences, competitors, and trends in the industry.
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Owning campaign creation & management across a variety of digital marketing channels, such as Paid Search, Google Display, Discovery, ACE , Video & Pmax campaigns, Facebook & Instagram.
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Analyzing campaign performance data to measure success, identify trends, and optimize campaigns to improve ROI.
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Collaborating with internal teams, such as creative and content, to develop high-quality marketing materials that support campaign goals.
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Managing budgets and tracking expenses to ensure that campaigns are cost-effective and efficient
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Staying up-to-date with industry trends and best practices on online marketing on Google/Facebook, and applying this knowledge to continuously improve the company's performance marketing efforts.
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Managing relationships with external agencies and partners to ensure seamless execution of campaigns and achieve business goals.
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Reporting regularly to senior management on the performance of campaigns and providing recommendations for improvement.
Education background:
Tier 1 / Tier 2 Engg College with Strong Analytical background.
Only apply if you have worked or working in an agency (Mandatory clause).
Job requirements
Work-experience Required:
At least 2-3 years of work experience in a performance marketing Agency or e-commerce in handling budgets for a wide variety of clients.
Or 2 years experience in running Performance Marketing ads for any of the Unicorns like Myntra , Nykaa, Flipkart etc.
Preferably candidates from Ecommerce, D2C, Internet first companies.
Candidates should have a strong understanding of digital marketing channels, be data-driven, and possess excellent analytical skills. They should have experience managing budgets and collaborating with cross-functional teams. Additional certifications, such as Google Ads or Facebook Blueprint, may be preferred.
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