Digital Marketing Executive

We’re looking for a Digital Marketing Executive to join our team and help enhance our online marketing strategies. The role involves promoting our products and services via digital channels—a process that, while complex, offers significant potential and is becoming increasingly beneficial for companies like ours.

The perfect candidate will be passionate about marketing and technology, and have a solid understanding of digital marketing concepts. They will understand how the internet can be a powerful tool for generating revenue. They should be tech-savvy, intuitive, and brimming with ideas to bolster our marketing campaign.

Responsibilities

• Develop strategies to establish a strong digital relationship with customers
• Manage and monitor our company’s ongoing presence on social media platforms (Twitter, Facebook, etc.)
• Launch optimized online ads via Google Adwords, Facebook, etc. to boost company and brand recognition
• Participate actively in SEO efforts (keyword, image optimization, etc.)
• Create online newsletters and promotional emails, and manage their distribution across various channels
• Generate creative ideas for content marketing and website updates
• Work with designers to enhance user experience
• Use a range of Web analytics tools (Google Analytics, WebTrends, etc.) to measure the performance of digital marketing efforts
• Stay updated on online marketing trends and adjust strategies accordingly
• Maintain relationships with media agencies and vendors

Requirements

• It would be excellent if you possess relevant experience
• Excellent grasp of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM
• Familiarity with ad serving tools (e.g., DART, Atlas)
• Proficient in web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking abilities
• Excellent communication and interpersonal skills
• Graduate / Under-Graduate candidates