Social Media Manager

Strategize new ideas, reform, trends and design implementation for different social
media platforms and industry verticals.
● Creatively think of quirky puns, memes, one-liners and ad copies as a part of a
campaign.
● Should have basic knowhow of colours, shapes, forms and functions of different design
and content elements.
● Attain certain and specific goals in Creative Creation, expediting, management and
execution while working in close coordination with our designers.
● Attain certain and specific goals in generating leads, lead qualification, marketing
communication, building brand image and conversion of the leads.
● Market digital products such as websites and mobile applications in both ways – Online
and Offline. It includes giving ideas for printed materials such as brochures and posters
as well as executing online marketing campaigns.
● Use Digital Marketing strategies for marketing a product, whether digital or not. This
includes online adverts, viral YouTube videos or any online marketing campaign.
● Monitor the performance of campaigns and other marketing efforts, evaluating them and
taking proper measures to improve the performance.
● Duly Fill Sheets and Reports required for execution and management of the Digital
Marketing Campaigns.
● Present your performance and fill out the Reports as required by the core team
members.
● Plan and execute marketing projects and campaigns. Ideation and creation of
collaterals, distributing them in various media and social platforms and measuring its
impact and effectiveness.
● Perform activities relating to Search Engine Optimization on a continuous basis.
● Create and execute SMS and E-mail based marketing campaigns.
● Execute Social Media efforts and strive to improve the results in terms of KPIs e.g. likes,
shares, tweets, etc.
● Review and actively manage the website and other online assets and sources.
● Promote our products and services in the digital space.
● Use and research the Internet and new media to reach new customers, generate leads
and retain existing customers.
● Analyse market research and plan promotions, competitions and other various creative
marketing techniques based on the research results.
● Be highly up-to-date with advances in web technology.
● Know all about social networking and viral marketing campaigns.
● Be efficient in using technical language effectively, using all the appropriate Internet
jargon.
● Be comfortable writing and communicating effectively about technology.