Performance Marketing

Job Summary

We are looking for a Performance Marketing Executive to support the planning, execution, and optimization of paid digital marketing campaigns. The role focuses on driving leads, sales, and conversions through data-backed decisions while working closely with senior marketing team members.

Key Responsibilities

•  Execute and monitor paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels Assist in keyword research, audience targeting, ad creation, and budget allocation
• Track daily performance metrics including CTR, CPC, CPA, and conversions Optimize campaigns based on performance data and insights Prepare regular performance reports and dashboards Support A/B testing of ads, creatives, and landing pages Coordinate with design and content teams for ad creatives Ensure proper tracking using pixels, conversion events, and UTM parameters
•  Write SEO-friendly product titles, bullet points, and descriptions.
•  Optimize listings with relevant keywords to improve visibility and sales.
•  Upload product images and ensure correct specifications, pricing, and inventory details.  Monitor listing performance and update content based on analytics.
•  Coordinate with the design and inventory teams for product data and creatives.  Handle listing errors, suppressed listings, and marketplace compliance issues.
•  Maintain catalog accuracy and update stock regularly.
•   1. Increase Website Visibility
•  Help a website rank higher in search engine results pages (SERPs).
•  2. Drive Organic Traffic
•  Bring in users who are actively searching for related products, services, or information.
•  3. Improve User

Experience

 Optimize website speed, mobile-friendliness, structure, and content quality.  4. Build Credibility & Trust  Websites that rank higher are generally perceived as more trustworthy.  5. Generate Leads & Sales  Higher traffic and better targeting often lead to more conversions.

 Main Components of SEO  1. On-Page SEO  Keyword research and optimization  High-quality content  Title tags & meta descriptions  Internal linking  Image optimization  2. Off-Page SEO  Backlinks (links from other websites)  Social signals  Brand mentions  3. Technical SEO  Website speed  Mobile optimization  Secure website (HTTPS)  XML sitemaps  Fixing crawl errors