Digital Marketing Assistant

Digital Marketing and Social Media marketing Job Description

1. Monthly posting of reals, stories, posts on FB and IG as per defined and agreed marketing strategy
2. Social Media optimization to ensure high quality contents are posted that brings more public attention and conversion
3. Help building and optimizing digital sales growth and marketing strategy.
4. Various report generation using AI tools
5. Customer relationship management and Feedback Management as per defined and agreed strategy
6. Engaging and exploring local area marketing, gorilla marketing
7. Effective use of Canva tool for creating on the go visuals for Social Media Marketing. Using Other Canva functionalities
8. Setting up and manage Café Dlite on Food aggregator platform
9. Execution of various campaigns such as awareness, Lead and traffic campaigns successfully.
10. Effective use of various AI tools for performance marketing, and following data driven approach and optimization through campaign monitoring
11. Effectively handling of Google Ads and Linkedin accounts of café Dlite
12.  Working on paid media and advertising in cost effective way
13. Reporting and compilations of various reports on content performance, like reach, likes, engagements, and impressions.
14. Market research, business and competitor’s analysis
15. Ensuring consistency across all platforms
16. Work towards achieving marketing goal by maintaining business values
17. Building Business presentations using Power Point and other AI tools
18. Cold calling to customers in order to seek real time feedback and making improvement in operations
19.  Must have proper skills in regards to documentations, folder management etc
20.  POS management like reporting, inventory management, basic accounting etc

Skills:

Creative and innovative

Critical thinking

Logical and visual thinking

Problem solving abiltiies

Team work

Discipline and time management, task management

Knowledge of various social media platforms

Prior experience working on various SMM tools

Data analysis understanding of various tools and terms to stay updated with industry trend

Hungry for learning and be adaptive and adoptive

Good at and having hands on – building SOP’s and WIG

Ability to train freshers

Maintaining meeting minutes and should have hands on MS tools

Ability to think out of the Box

Knowledge of paid social media advertising

Multi-tasking abilities and able to work on deadlines

Target and customer driven mindset

Optimistic and futuristic approach

Effective communication and inter personal skills

Result Oriented and Detail oriented mindset

Sincere and just do it attitude for given tasks

Familiarity with social media post scheduler tools

Ability to write catchy contents

Understanding of basic marketing principles and best practices

Be an Initiator more than follower

Understanding current digital trends

Contributing to self and business growth / expansion

Expectation if in case knowledge and experience is yet to meet:

• Website development, SEO, Sales funnel creation and management
• Learning various AI tools in order to automate marketing strategy
• Learning various integrations like whatsup and chatGPT
• Learning influencer marketing
• Email marketing campaign execution
• Web Analytics
• Learning project management
• Lifelong learning for self-skill development and Brand development

Performance Indicators:

Technical:

• Cost per Click (CPC)
• Conversion rate and optimization
• Customer lifetime value
• Customer acquisition cost
• No of impressions, clicks, likes, shares
• Customer feedback value and NPS
• Goal completion
• Task completion
• Project report
• Website traffic
• ROI
• Organic traffic
• Google reviews n rating
• Cost per lead
• Bounce rate
• Conversion rate
• Customer engagement rate
• No of customer visits, time spent on website
• No of followers
• Market share
• Search engine ranking
• Return on ads spend
• Revenue and profit margin rate

Few More…

Professional:

• Reporting to duty
• Ownership
• Documentation
• Result of the project work
• Team feedback
• Tracking of skill development

Few More…