Roles and Responsibilities:-
 Assist the team in the development of the overall digital marketing strategy
 Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
 Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
 Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
 Manage social media marketing campaigns
 Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
 Manage SEO campaigns
 Set up conversion, pixel, and event tracking on the website and across various digital platforms
 Conduct research on market trends, brand’s audiences and competitors, and end-toend consumer journey to drive engagements and conversions
 Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
 Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team